ross warren
The YouTube Music Awards (YTMAs) was an awards show presented by YouTube in 2013 and 2015 to honor artists whose music had a major impact on the platform
THE YOUTUBE MUSIC AWARDS
The inaugural live award show was held on November 3, 2013, in New York City, and was directed by Spike Jonze. Performances were held globally in cities including Seoul, Moscow, Rio de Janeiro, and London, with artists like Lady Gaga, Eminem, and Arcade Fire participating. Winners were determined entirely by fan voting through social media shares, likes, and comments.
YTMAS 2013
YTMA 2015
The format shifted from a live show to a celebration where 50 winners, chosen based on "growth in views, subscribers, and engagement," were announced online on March 2, 2015. This announcement was accompanied by the release of exclusive new music videos from various artists on March 23, 201