ross warren
U GROUP: REBRAND
U Group is a data company that specialises in the ethical collection and processing of consumer purchase data – operating in the US, Canada and Australia. They’re best known for ‘ReceiptJar’ – their consumer app which rewards users for sharing their shopping receipts.
Joining as CMO in 2023, I led a major rebrand of the B2B business, helping to firmly establish and communicate the companies mission, vision, values through its written and visual language.
ReceiptJar is a rewards app available in United States, Canada and Australia, that allows users to earn points by uploading photos of their receipts and connecting their online shopping accounts. These points can then be redeemed for gift cards or cash.
As CMO I refined brand positioning, visual identity, messaging and marketing strategy - including creative and analytics for performance and influencer marketing - helping drive ReceiptJar to over 2 million app downloads.
