ross warren
GOOGLE CREATIVE LAB
Creative Lab is an in-house team of designers, writers, developers, and filmmakers who remind the world what to love about Google, and help invent its future – communicating Google innovations and ideals, while pushing the boundaries of creativity and technology.
As Creative Lead,I helped scale the EMEA operations (overseeing FTE’s and team of 85+ TVCs) and led major cross-disciplinary initiatives to produce award-winning campaigns:
LIFE IN A DAY
Life in a Day is a crowd-sourced documentary that premiered at Sundance Film Festival in 2011, directed by Kevin Macdonald and executive produced by Ridley Scott.
The project was created from an arranged series of over 80,000 video clips submitted by people around the world, all filmed on a single day: July 24, 2010.
The film serves as a global time capsule, compiling roughly 95 minutes of footage to offer a unique look at what it was like to be alive on Earth on that specific day
Web Lab
The Chrome Web Lab was a groundbreaking, year-long exhibition by Google at the London Science Museum designed to showcase the power and possibilities of modern web technologies through a series of five physical, interactive "Chrome Experiments". The unique aspect was that visitors at the museum could interact in real-time with people using the same experiments online from anywhere in the world.
The Five Experiments
Each experiment focused on a specific web technology:
Universal Orchestra;
Teleporter;
Sketchbots;
Data Tracer;
Lab Tag Explorer
YOUTUBE SYMPHONY ORCHESTRA
The 2011 YouTube Symphony Orchestra was a week-long festival of music that culminated in a Grand Finale concert at the iconic Sydney Opera House on March 20, 2011. The event featured 101 musicians from over 30 countries who were selected through online auditions.
Event Details
Location: Sydney Opera House, Sydney, Australia.
Date of Finale Concert: Sunday, March 20, 2011.
Conductor: Michael Tilson Thomas served as the artistic advisor and conductor for the grand finale.
Live Stream: The finale concert was live-streamed on YouTube to a record-breaking audience, reaching over 33 million views across 189 countries.
Activities: The week in Sydney included rehearsals, master classes with mentors from top orchestras like the London Symphony Orchestra and the Berlin Philharmoniker, and various ensemble concerts.
YOUTUBE SPACE LAB
YouTube Space Lab was a global science competition in 2011-2012 that challenged teenagers to design an experiment to be performed on the International Space Station (ISS). The competition was a collaboration between YouTube, Lenovo, and space agencies including NASA, the European Space Agency (ESA), and the Japan Aerospace Exploration Agency (JAXA).
Students aged 14-18 were invited to submit a video describing their microgravity experiment idea. A panel of esteemed judges, including Professor Stephen Hawking and several astronauts, selected the winners
YOUTUBE Play
"YouTube Play 2010" was a significant collaboration between YouTube and the Solomon R. Guggenheim Museum in New York. Titled YouTube Play: A Biennial of Creative Video, the project aimed to recognize the most innovative and original works being produced in the expanding realm of online video
Key Details
Goal: To bridge the gap between user-generated online video content and the art world, showcasing digital media as a legitimate art form.
Process: An open call for submissions received 23,000 videos from 91 countries. A jury of experts, including artists and filmmakers like Stefan Sagmeister, selected 25 finalists.
Exhibition: The 25 chosen works were presented as an exhibition at the Guggenheim Museum and online in October 2010.
Live Event: A special one-night event was held at the museum, which included a large-scale montage of the finalists' videos projected onto the museum's interior and exterior. Some highlights of the event were live-streamed on YouTube
The "Summit Against Violent Extremism" refers to a foundational event held in Dublin in 2011, which led to the creation of the global Against Violent Extremism (AVE) network.
This event, hosted by Google Ideas, the Institute for Strategic Dialogue (ISD), and the Gen Next Foundation, was the origin of the AVE network. It brought together former extremists, survivors of violence, and experts from various sectors to share experiences and develop collaborative ways to counter all forms of violent extremism.