ross warren

Project ‘Beacon’ promoted YouTube as the platform for content creators, and drove advertiser interest in Google Preferred (allowing advertisers to buy against popular YouTube channels)

I led creative campaigns for YouTube Creators including: Bethany Mota, Michelle Phan, Rosanna Pansino, Epic Rap Battles of History, Video Game High School, Grace Helbig, Hannah Hart, Tyler Oakley, Lilly Singh, SORTEDfood, Copa90, Dude Perfect and more.

In addition, I oversaw the campaign roll out in the UK, Germany, Australia, Japan, Brazil and South Korea